Dear Lashon,
Re: SRX 1300589572
I hope all is well.
We tried to contact you several times to confirm if you would still be needing further assistance with your account; however we were unable to reach you. For now, I will be closing your service request and in line with this closure, you may receive a customer service survey to rate my performance while working with you. Please take the time to provide your feedback as your opinion is very important to us. We value each of our customers and would like to provide you with a positive experience.
Here are some added information to improve the freshness, relevance, and performance of your campaign:
1. Improve your click-through rate (CTR) - A higher CTR means your ads are being clicked more.
· Improve your ad copy by addressing your customers directly (use "you" and "your") and being specific (use "50% off" instead of "big discounts"). Here are some other suggestions for writing effective ad content.
· Organize highly related keywords and ads into their own ad groups.
· Use the Bing Ads keyword research tools to build effective keyword lists.
· Boost your average ad position.
2. Improve the average position of your ads on webpages - Ads in positions 1 through 8 of page 1 are most likely to be seen by potential customers.
· Increase the relevance of your ads to your keywords and landing page by writing effective ad content.
· Improve your quality score by examining and optimizing your landing page and keywords.
· Increase your keyword bids, and use bid adjustments with targeting to help increase your ad position and improve CTR.
3. Make sure your average cost per click (CPC) is in the range you expect based on your conversion rate, ad position, and your desired ROI - Average CPC can help you determine if you're getting a good return on investment based on the number of clicks you're getting and paying for.
· Examine average ad position and adjust bids to achieve the correct balance between CPC and ad position.
· Bid across all match types within the same ad group, rather than just one or two match types. This can help lower CPC, and can also increase the click-through rate and conversions.
· Use targeting appropriately, especially targeting by location, to help reduce clicks from people who aren't likely customers.
4. Boost your conversions and conversion rate (available when you turn on conversion tracking ) - Conversions are the actions you want customers to complete after viewing your ad; the more you get, the more successful your campaign. Conversion rates consistently below the 2% to 3% range can mean fewer conversions and a lower ROI.
· Make sure your website is easy to navigate and the content is easy to read; tell your story and let your customers tell theirs with testimonials. Here are more good tips for making your website more credible and customer-friendly.
· Make your website's landing page more relevant, interesting, well-organized, easy to use, and fast-loading.
· Learn more about ensuring high quality ads, relevant landing pages, and creating a great advertising experience for your customers in these videos (English only): Part 1 (The ad, keyword and landing page connection), Part 2 (Privacy and ad guidelines to build customer trust).
We are always happy to serve and assist your needs, feel free to call or chat again. Our English Chat Support is now open 24x7! Feel free to contact us anytime of the day, Mondays to Sundays, and talk to a live chat representative. You can also still reach us via phone at 800-518-5689 Monday-Friday: 6 AM-6 PM and Saturday: 8 AM-6PM PST.
I wish you the best with your business endeavors and thank you for contacting Bing Ads.
Best regards,
Ariadne, Bing Ads Accredited Professional
Phone: 800-518-5689
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