BloomReach Uses a Marketing App to Drive Results 60% more leads. 70% conversion! |  | | | | | | | Greetings lashon, It all started with a dress.
We see some pretty spectacular examples of marketing apps from our customers. Each one unique and built for its own specific purpose. The one BloomReach created used a beautiful red dress as the focal point for a slew of marketing activity.
The marketing team at BloomReach wanted to creatively demonstrate the importance of language and how it can engage consumers. So, they turned to the consumers and asked… how would YOU describe this dress? A gorgeous, eye-catching red dress. And the visually driven quiz they used to evoke these answers was just as stunning. It was full of aesthetic beauty and pulled users in just like they had hoped.
Built in the ion platform, it was simple, clean and powerful, yet allowed them to collect intricate and valuable data. They launched it with minimal internal resources, shared it socially, used it in targeted email drops and in paid advertising. The result was significant viral momentum and high rates of participation. BloomReach experienced: - 60% more effectiveness in generating new leads
- 40% more effectiveness in nurturing existing customers
Using ion's built-in analytics, BloomReach then took that rich content and spun it into a data-driven infographic to visually depict the responses to the quiz.
But wait… there's more!
They decided to ride the wave and add another creative twist. An artist was brought in to take the responses BloomReach classified as "unexpected" and create a dress based on them. The result? An entirely different depiction of the actual dress. It was yet another innovative way to take the same content and visually engage their audience.
To say BloomReach maximized the data from the initial quiz would be a gross understatement. In addition to the gorgeous stuff they created in ion, they also used it for inbound content marketing, sales pitches and experiential marketing.
A red dress inspired incredible results internally and externally. It showed how important language is to engagement. But is also solidified how the right content can be scaled into several efforts that can pull major results. How's that for an innovative approach?
And to think… it all started with a dress.
Feeling inspired? Curious about the quiz? Check it out now and see how you could transform your online campaigns with interactive marketing apps. Still want more? Take a look at the full case study we did on the BloomReach marketing app. | | | | | |
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